We're driven by our vision, mission & values

Events are one of life's highlights and we want to bring about a future where no one misses a chance to celebrate life's great milestones in style.

A queue of people outside a food van at an event
Vision icon in white
OUR VISION

We envision a world where anyone can organise their dream event. In minutes, not months.

The events industry is incredibly fragmented and booking event services such as entertainment, catering and equipment hire is still unnecessarily difficult.

Imagine if you were able to book the perfect entertainer or food van in minutes and have complete trust that they'll wow your guests.

Our addressable market suddenly opens up from pro-active planners to include anyone in the world who'd like to hold a celebration. As a result, we will open up more opportunities for local entrepreneurs and deliver even more choice to organisers.

Eventually, we can eliminate all of the barriers to organising your dream event and create more memorable moments throughout the world. And that’s a vision we believe is worth fighting for.
Mission Icon
OUR MISSION

Help the world to celebrate better events by seamlessly connecting anyone planning an event with their perfect suppliers.

We believe that we can radically simplify the process of finding, booking and managing event suppliers which will lead to better events throughout the world, from fantastic festivals to wonderful weddings.


Our mission reflects our global ambitions to ensure that people are having better celebrations. By 'seamlessly connecting' we mean removing all of the current friction associated with the way these two parties interact, from initial contact to leaving a review. 'Perfect suppliers' means suppliers that are the perfect fit for the event's needs in terms of budget, service and style. 'Anyone planning an event' communicates that the platform is inclusive and isn't limited to professional planners - there are no barriers to using our service.

Our Core Values

We have 5 core values that guide us on our mission to help the world to celebrate better events.
CREATE

Make it Happen

From super suppliers, to pro-active planners, through to our talented and ambitious team we’re all united by wanting to make things happen.

1

Make it Happen Gradient Icon
APPRECIATE

Care Deeply

We all care deeply about our mission and are building a team who truly respect each other and the customers and industry we serve.

2

Care Deeply Gradient Icon
COLLABORATE

Better Together

We believe that we’ll build a better events industry by combining the diverse skillsets and experience of our team and customers.

3

Better Together Gradient Icon
CULTIVATE

Keep Growing

We will only realise our Vision if our individuals, teams and customers grow. We strive to continuously improve and support all those around us.

4

Keep Growing Gradient Icon
CELEBRATE

Make it Memorable

We believe passionately about celebrating our teams and customers wins and milestones. The journey to realise our vision will be long, so let’s make it memorable.

5

Make it Memorable Gradient Icon
CAREERS

Join the Add to Event team

We're a tight-knit team of talented individuals with a passion for solving problems and celebrating events. If all this sounds like fun, please head over to our Careers site and get in touch.