Midlands Ambulance Group Ltd

Excellence in Emergency Care - Every Event, Every Time.

Midlands Ambulance Group provides bespoke event medical cover for events and festivals across the UK – including music festivals, sporting events, film and media productions, and corporate days. Established in 2019, our team brings over 50 years’ combined experience from the NHS, frontline ambulance services, and the wider medical sector. We tailor every medical plan to the specific risks of your event, whatever its size, and take the stress of medical planning off your hands with a flexible, fully compliant package.

Since 2020, we’ve also offered accredited first aid and workplace training courses, helping organisations meet statutory requirements or simply equip their staff with life-saving skills.

Get in touch for a fast, free quote – covering events throughout the UK.

At Midlands Ambulance Group, our experience spans a diverse range of environments, reflecting our ability to deliver high-quality medical support wherever it is needed. We are proud to have provided services across both the public and private sectors, demonstrating the trust placed in us by high-profile organisations and local communities alike.

Our portfolio includes holding a contract supporting the Ministry of Defence (MOD), where professionalism, discretion, and clinical excellence are essential. This level of responsibility highlights our capability to operate within complex and high-pressure settings while maintaining the highest standards of care.

We have also delivered medical cover for large-scale sporting events such as the Banbury Triathlon, ensuring the safety of participants and spectators in dynamic and physically demanding environments. Our team is experienced in planning for and responding to a wide range of medical scenarios associated with endurance events.

In addition, we have supported major venues, including the Harrogate Conference Centre, providing reliable and responsive medical services for conferences, exhibitions, and corporate events. These environments require a polished, professional presence alongside rapid clinical response capability—something our teams consistently deliver.

Alongside these larger contracts, we remain committed to supporting local communities nationwide. From community fetes to smaller public gatherings, we bring the same level of care, attention, and professionalism, ensuring safe and enjoyable experiences for all attendees.

We also work closely with allied businesses and partner organisations, providing medical support that integrates seamlessly into wider event operations. Furthermore, we are proud to support charitable organisations, helping them deliver their events safely while contributing to causes that make a difference.

This breadth of experience enables Midlands Ambulance Group to adapt to any environment, offering dependable, high-quality medical support—no matter the size, scale, or complexity of the event.

At Midlands Ambulance Group, we are committed to operating in line with the highest standards of clinical governance, safety, and professional practice. Our services are delivered in accordance with current national guidance and recognised best practice, ensuring our clients receive care that is safe, compliant, and consistently high-quality.

We follow key industry frameworks, including the Event Safety Guide and the Purple Guide to Health, Safety and Welfare at Music and Other Events, enabling us to plan and deliver medical cover that is proportionate, well-structured, and risk-assessed for each event. Our clinical practice is underpinned by the Joint Royal Colleges Ambulance Liaison Committee (JRCALC) guidelines, ensuring our clinicians provide evidence-based care aligned with UK ambulance standards.

Our teams are also trained in and operate in accordance with JESIP (Joint Emergency Services Interoperability Principles), allowing us to work seamlessly alongside emergency services and partner agencies during incidents. This ensures clear communication, coordinated responses, and effective incident management in complex or major situations.

All of our registered clinicians are fully compliant with their respective professional bodies, including the Health and Care Professions Council (HCPC), Nursing and Midwifery Council (NMC), and General Medical Council (GMC). This guarantees that our staff meet strict professional, ethical, and clinical standards, and maintain ongoing competence through continuous professional development.

Safety and safeguarding are central to our operations. All staff are subject to Enhanced DBS checks, providing reassurance that those delivering care are suitable to work in positions of trust, including with vulnerable individuals.

In addition, our organisational approach is built around the fundamentals of Care Quality Commission (CQC) regulations, and we are working towards our registration with them. We are committed to delivering services that are safe, effective, caring, responsive, and well-led—ensuring continuous improvement and accountability across all areas of our work.

Through this strong governance framework, Midlands Ambulance Group provides a service that clients can trust—professional, compliant, and aligned with the very best standards in UK pre-hospital care.