Prime Booth UK

Prime Booth UK is a design-led studio specialising in luxury decor and statement backdrops for weddings, private celebrations and brand events.

Based in Hertfordshire, we are best known for our exclusive, handmade dazzling disco walls and our elegant pearl wall, created in-house. Our installations are thoughtfully styled to elevate the atmosphere of a space, combining premium materials, considered lighting and refined details. Our work sits at the intersection of modern glamour and timeless elegance, designed to feel editorial rather than off-the-shelf.

From weddings and private parties to corporate and agency-led events, our premium event decor, which also includes a variety of sequin walls and floral backdrops, are tailored to the tone, venue and guest experience.

Alongside our signature backdrops, we offer curated enhancements such as neon signage, bespoke balloon and floral styling to create a wow-effect look. We work closely with event planners and venues to ensure a seamless, polished finish.

PHOTO BOOTHS Our photo booths are designed to integrate effortlessly into our installations, complementing the overall aesthetic rather than taking focus. Styled to sit seamlessly within the backdrop, they enhance the experience while capturing high-quality, shareable moments for guests.

A design-led studio

We provide stunning decor designed with editorial intent. Every setup begins with the space - its architecture, light and flow - and is styled to feel intentional rather than decorative.

Our signature disco walls and backdrops are designed and built in-house, allowing full control over scale, finish and composition. Our premium decorations and bespoke signage are thoughtfully adapted, whether for a refined wedding backdrop, a bold party statement or a brand-led environment.

We work closely with clients, planners and venues to ensure every installation integrates seamlessly into the wider event, resulting in work that feels elevated, editorial and quietly confident - never off-the-shelf.

Creative Director & Co-Founder of Prime Booth UK®, a design-led studio specialising in luxury event décor and photo booth experiences across London and beyond.

At Prime Booth, I lead the creative direction behind visually striking, editorial-style installations — from exclusive handmade disco walls to refined, studio-quality photo experiences — designed to transform spaces and create moments that feel intentional, immersive and memorable.

My approach is shaped by a background in international journalism, with over 15 years of experience working across complex global events where visual storytelling carries weight and meaning. Producing and shaping real-world stories has developed a deep understanding of composition, timing and emotional impact, and a belief in the power of an image to tell our stories — capturing not just the moment, but what it means to us.

This perspective now informs my work in a different way, drawing me towards creating spaces that celebrate life — joy, connection and the significance of shared moments.

I collaborate with global brands, businesses, event planners and high-end clients to deliver cohesive, visually impactful environments, overseeing projects from initial concept through to on-site delivery. Each installation is approached with an editorial eye: clean, intentional and designed to make a statement through composition, texture, light and atmosphere.

From brand and corporate events to high-end private celebrations, the focus remains the same — to deliver visually compelling, seamlessly executed environments that elevate the overall experience and leave a lasting impression.

Our work has featured at leading venues and brands including TikTok, The Shard, Hilton and InterContinental Park Lane, as part of larger-scale event productions across London and beyond.

Our clients are couples, event planners and businesses looking to create a memorable experience and make a lasting impression. We work with those who value beautiful design, attention to detail and statement décor, from luxury weddings and engagement parties to corporate events, milestone birthdays and celebrations. Whether it's our exclusive disco walls, bespoke backdrops or vintage photo booth, our clients want something a little different from the ordinary.