Specialist Media Creations

SMC was built to change that, on truly understanding an organisation’s needs, setting clear expectations, and delivering exceptional work at a fair and honest price.

SMC specialises in video production, copywriting, social media, and media relations for sports clubs, charities, and small businesses.

Our aim is to build longstanding partnerships with clients that create meaningful, long term impact within their organisation. Our work is guided by the following principles:

• Clarity First — We take time to understand your goals, audience, and message before we create anything. • Honest Communication — We set clear expectations, communicate openly, and keep you informed at every stage. • Creative Excellence — We deliver high quality content that reflects your story with accuracy, imagination, and impact. • Fair, Transparent Pricing — We believe great work should be accessible, with no hidden costs or inflated fees. • Reliable Delivery — We meet deadlines, maintain consistency, and ensure every project is delivered to the highest standard Services

Specialist Media Creations (SMC) can tailor support to meet your brief and needs. As a standard, we offer the following: -

• Event Videography — capturing key moments with high quality, engaging footage • Social Media Delivery & Content Production — creating platform ready content and managing day to day posting • Press Office Function — handling media enquiries, statements, and proactive outreach • Managing Talent & Event Speaking Opportunities — coordinating speakers, talent, and appearances to ensure seamless event delivery • Copywriting — producing clear, compelling written content for campaigns, websites, programmes and publications • Editing & Post Production — from brief to execution, refining footage into polished, professional final outputs • Drone Footage (via a trusted third party partner at cost price)

Founded by Stewart McCullough, who brings over 15 years of experience working with leading organisations Newcastle Red Bulls, Hull City Football Club, London Irish Rugby Club and Worcester Warriors Rugby Club, SMC was inspired a simple belief: businesses deserve better. Too often, Stewart saw companies paying premium prices to freelancers and agencies, only to see inconsistent service and substandard delivery and output.

Sectors we operate in

• Sports Clubs & Organisations — matchday content, interviews, social media, press handling, sponsor activations. • Charities & Non‑profits — storytelling, fundraising campaigns, awareness videos, media outreach. • Small & Medium Sized Businesses — brand videos, website copy, social content, product storytelling, events. • Events & Conferences — videography, speaker management, highlight reels, social coverage. • Education & Training Providers — promotional videos, course content, case studies, alumni stories. • Retail & eCommerce — product videos, brand storytelling, social campaigns. • Public Sector & Local Government — community/school campaigns and informational content.