ThinkSync

I'm Michael Holiasmenos, founder of ThinkSync — a digital agency built on over 14 years of hands-on hospitality experience across the UK and South Africa. I've had the privilege of creating content for some of the best hospitality groups in both countries, from high-end restaurant groups to large-scale weddings and private events. Having recently relocated back to the UK, I'm expanding ThinkSync's events offering — bringing the same quality and operational understanding I've built across my career directly to event clients. I don't just shoot and leave; I understand hospitality from the inside, which means I know what makes an event look and feel premium on camera. Whether it's a wedding, corporate dinner, private party, or brand activation — I'm looking to partner with as many events as possible and deliver content that genuinely reflects the energy of the occasion. If you're looking for someone who gets hospitality and knows how to capture it, let's work together.

I started ThinkSync because I kept seeing the same problem everywhere I looked — businesses working incredibly hard, spending real money on marketing, and still losing thousands every month to problems they couldn't even see. After years of watching phones go unanswered, leads go cold, and systems quietly fail the very customers businesses had worked so hard to attract, I knew something had to change. The gap between what a business thinks is happening and what a customer actually experiences — that's where revenue goes to die. I built ThinkSync to close that gap. I started with audits. Not internal reviews or guesswork — real external simulations, acting as real customers, testing real channels, capturing hard evidence. What I found across 40+ businesses was consistent and alarming: fewer than 40% of calls were being answered, less than 13% of interactions captured any customer data, and millions in revenue were leaking silently every single week. Nobody knew. Nobody could see it from the inside. But ThinkSync has always been more than an audit business. I am a creator as much as I am a strategist. I have built a global network of videographers, photographers, content producers, documentary filmmakers, wedding cinematographers, and food and hospitality specialists — because I believe your story deserves to be told as powerfully as your systems deserve to work. What drives me is something deeper than results. I lead with servant leadership, integrity, and the conviction that doing excellent work and doing right by people are not two different things — they are the same thing. Every project I take on, whether it's a restaurant audit, a wedding film, or an AI automation build, gets the same care, the same honesty, and the same commitment to delivering something that genuinely matters. I don't just want to be your agency. I want to be the partner who tells you the truth, fixes what's broken, and builds something you're proud of.

I bring over a decade of experience spanning hospitality, food and beverage, digital marketing, AI automation, content production, and business strategy — across South Africa, the UK, and internationally. My background in hospitality runs deep. I spent years as a food and hospitality writer and reviewer for the Sunday Times and Wanted magazine, covering restaurant openings, chef interviews, and dining experiences across Johannesburg and Cape Town. That editorial experience gave me an insider understanding of the hospitality industry — how venues operate, what guests expect, and what separates forgettable experiences from ones people talk about. On the digital and business side, I founded ThinkSync as an AI automation and consulting agency, conducting external audits across 40+ businesses in the UK and South Africa — including restaurants, bars, legal firms, automotive dealerships, and B2B services companies. Our audit work has identified millions in recoverable revenue and led to direct automation engagements that have transformed how those businesses handle enquiries, bookings, and customer communications. As a creative, I have worked across brand development, digital marketing strategy, social media, photography, video production, and content for hospitality and lifestyle brands. I understand both sides of the camera and both sides of the brief — which means I deliver work that looks exceptional and actually performs.

My typical clients are in hospitality, nightlife, and events — restaurants, bars, clubs, music venues, festival organisers, hotel groups, and food brands who need content that actually captures the energy of what they do. I specialise in making spaces, experiences, and moments look and feel as good on screen as they do in real life. I work with operators who need regular content for social media, promotional campaigns, launch events, and brand storytelling — as well as one-off productions for menu launches, venue reveals, and seasonal campaigns. If you run a venue or event and you want content that stops people scrolling, that's exactly the brief I live for. Beyond hospitality and nightlife, I genuinely enjoy branching out. I have shot weddings, small family celebrations, milestone events, and intimate gatherings where the brief isn't about scale — it's about capturing something real and making it last. Those projects matter to me just as much. Whether you're a 400-capacity venue needing a full content rollout or a family wanting a photographer for a special afternoon, I bring the same attention, the same care, and the same standard to every job. No project is too large or too small — the only requirement is that it matters to you, because then it matters to me.

ThinkSync Ltd — Incorporated England & Wales, 20 March 2026. Company Number 17105008. Registered under the Companies Act 2006 as a private company limited by shares. ThinkSync (PTY) Ltd — Registered South Africa. CIPC Registration Number K2025423154. Published Food & Hospitality Journalist — Sunday Times and Wanted magazine, South Africa. Reviewed and featured restaurants and hospitality venues across Johannesburg and Cape Town including Kolonaki Greek Kouzina, Sotto Sopra, Aurum Restaurant, and more. Full press profile: muckrack.com/michael-holiasmenos Kolonaki Greek Kouzina Press Coverage — Family co-founder and contributor to one of Johannesburg's most celebrated Greek restaurants on 4th Avenue, Parkhurst. Featured in the Sunday Times, Wanted magazine, and TimesLIVE. The Blockman Steakhouse — World's 101 Best Steakhouses — Connected to the Holiasmenos family restaurant group in Parkhurst, Johannesburg. The Blockman was named SA Steakhouse of the Year at the 2022 Luxe Restaurant Awards and has appeared on the World's 101 Best Steakhouses list in both 2025 (ranked #97) and 2026 (ranked #98). Featured in Daily Maverick, Time Out Johannesburg, Joburg ETC, and What's On In Joburg. ThinkSync External Audit Programme — Conducted verified external audits across 40+ named hospitality, legal, automotive, and B2B businesses across the UK and South Africa. Full audit library publicly available on request.