Cookie Policy

Last updated: 16th May 2018

“The platform” refers to the website that you are currently using ( and any sub-domains of this site (e.g. unless expressly excluded by their own terms and conditions.

Cookies are tiny text files stored on your computer when you visit certain web pages on the platform, which we use to keep track of your interaction on the platform and remember you when you return to the platform, additionally, some specific ‘marketing’ cookies also allow us to serve relevant adverts to you after you have left the platform. Below you will find information regarding the type of cookies we use and why we use them along with some advice on managing cookies. For more general information about the type of data we store and how we use it, please refer to our Privacy Policy.

We use both session ID cookies and persistent cookies across the platform. For the session ID cookie, once users close the browser, the cookie simply terminates. A persistent cookie is a small text file stored on the Site Visitor’s hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions (see below). With session cookies, we are able to ensure that only people who have entered correct login details are able to use password-protected areas and only areas that they are authorised to use. Persistent cookies enable us to track and target the interests of our users to enhance the experience on the platform.

When you visit the platform, we use first and third party cookies to store data on your device (the full list can be seen below). This is so that we can:

  • Distinguish you from other users of the platform.
  • Helps us to improve our site’s performance and your experience of using our site.
  • Make it easier and more convenient for you to log in to the platform, by storing the username and password on your device.
  • For ensuring secure login.
  • To track referral data and see how you found the platform.
  • To measure your usage of our services across the platform.

The cookies we use fall into five categories:

Necessary: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preferences: Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Performance: Performance cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously, allowing changes and optimisations to be made to the websites to make the experience faster and easier for users.

Marketing: Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Unclassified: Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.

Click here to see the cookies in use on the platform

Managing your cookies:

Most browsers automatically accept cookies. You can, however, change your setting to decline cookies. To learn more about this, please visit this link:

Your mobile device may allow you to control cookies through its settings function. Refer to your device manufacturer’s instructions for more information.

You can choose to delete Cookies at any time however you may lose any information that enables you to access the platform more quickly and efficiently including, but not limited to, personalisation settings.

If you choose to decline cookies, some parts of the platform may not work as intended or may not work at all.

We recommend managing your cookies through your internet browser.

Third party cookies:

For a full breakdown of the cookies in use on the platform, please see our cookies page. To find out more about the following cookies and their associated 3rd party privacy policies and to opt out, please see below.

Google Analytics

Google Analytics is a web analytics service used by many organisations. It allows us to recognise the areas of the website that visitors are engaging with, how they are navigating around the site as well as limited anonymous information about the audience of the site, including demographic and interest information. This allows us to make decisions about how to construct and structure the content of the website - allowing visitors to find what they're looking for easily. Google provide details of what information Google Analytics collects and their privacy policies on the Google Analytics website. Users can choose not to submit certain information by opting-out.


The platform uses Hotjar - an analytics and feedback tool which helps us to improve the usability of the platform. Hotjar sets persistent cookies (up to 365 days) for analytics purposes and to display the correct content to visitors. You can read about what cookies are stored by visiting Hotjar's website. Hotjar also records visitor information including mouse clicks and movements, scrolling activity and user input on the platform (for example in the search box) - this information is anonymous. Recordings are automatically destroyed after 365 days. You can opt out of Hotjar collecting your information at any time by following these instructions.


Allows you to share our content over a variety of social networks, including Facebook, Twitter and Google Plus. AddThis has its own privacy policy and collects no personally identifiable data on your visit to the site. To opt out of AddThis setting cookies, please visit their website.

Facebook, LinkedIn and Twitter

We also use Cookies provided by Facebook, LinkedIn and Twitter. These Cookies operate in different ways but they are all used in connection with Add to Event advertising served to a user of the Add to Event platform on Twitter, LinkedIn and Facebook, the recognition of such users and the devices used by the user to access Twitter, LinkedIn, Facebook, and the Add to Event platform. Further information on each Cookie is set out below.

Your use of third party web sites and platforms such as Twitter, LinkedIn, and Facebook, and the privacy practices of these platforms, are governed by separate terms, conditions and policies for which Add to Event is not responsible. You should review Twitter’s, LinkedIn’s and Facebook’s terms, conditions and policies where you will find more details on how information about you is used on their platforms and how you can set your privacy preferences.    

Facebook, Twitter and LinkedIn Pixels:

These Cookies are placed by Facebook, Twitter and LinkedIn. They enable Add to Event to measure, optimise and build audiences for advertising campaigns served on the platforms. In particular it enables Add to Event to see how our users move between devices when accessing the Add to Event website and Facebook, Twitter and LinkedIn, to ensure that Add to Event’s advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Add to Event platform. For further information about these Pixels please see the: Facebook, Twitter, LinkedIn sites.

Further information about cookies:

If you'd like to learn more about cookies in general and how to manage them we recommend visiting:

If you would like to contact us directly about our use of cookies, please email us at [email protected]

Please note that Add to Event is not responsible for the content of external websites.