Newdlez & Co.

It all began with our founder, Watcharanuch (Nuch) Wollweber, and her desire to recreate the flavours of her childhood. Growing up in rural Thailand, Pad Thai was a rare treat—only one shop in town sold it. She remembers her father bringing it home late at night as a special way to delight the family. After moving to Germany, Nuch struggled to find Pad Thai that tasted anything like the version she remembered. Determined to bring those flavours back, she began researching, experimenting, and learning how to craft the dish herself, discovering just how many ingredients and techniques were involved. When she later moved to London in 2004, she noticed that while the city’s markets were full of food stalls, none sold Pad Thai—only rice and curry. Seeing this gap, she set her sights on creating a stall where Pad Thai would be cooked fresh to order, just like back home. She perfected her own homemade sauce using traditional ingredients and techniques. In 2008, Nuch opened her first Pad Thai stall, introducing her signature omelette-style Pad Thai to London. More than a decade later, her dedication remains unchanged. Every returning customer and every compliment reinforces her mission to share the authentic flavours of Thai cuisine.

With over a decade of hands-on experience in bringing authentic Thai flavours to London, we have built a reputation for quality, consistency, and a deeply rooted culinary tradition. Since opening our first Pad Thai stall in 2008, we have served thousands of customers across London’s vibrant markets, festivals, and community events.