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Pão Wow
Pão Wow is a chef-driven street food experience that brings bold Portuguese flavour to the UK curbside. Born from a love of rustic cooking and a flair for cheeky branding, we serve up sizzling bifanas, fiery piri-piri chicken, and more
Services we provide
About Pão Wow
Pão Wow: Where Sandwiches Slap Harder Than Your Favourite Track Roll up, roll up—your taste buds are about to throw a party they won’t forget. Pão Wow isn’t just street food. It’s a full-blown flavour riot on wheels. We’re talking: Bifanas that bite back Piri-piri chicken with swagger, Sausage so smoky it should come with a warning label Born from chef fire and Portuguese soul, Pão Wow is serving up delicious rolls, juicy meats, and saucy slaps at markets across the Midlands and North West. Its culinary carnage—with every bite screaming “WOW.” No bland. No boring. Just pão that punches above its weight. Follow the sizzle. Join the Pão Posse. And get ready to say “WOW” with your mouth full.
Our Story
I do what I do because food has always been my language — the way I connect, create, and care. From the first time I stepped into a kitchen, I was hooked by the rhythm, the heat, the alchemy of turning raw ingredients into something that brings people together. Cooking isn’t just a skill for me — it’s a calling. It’s where I feel most alive, most expressive, and most grounded.
I started out as a professionally trained chef, drawn to the craft not just for the flavours, but for the stories behind them. Over the years, I’ve worked across hospitality, catering, and foodservice, building a career that blends culinary expertise with commercial strategy. But no matter how far I’ve gone in business development or distributor management, I’ve never lost sight of the kitchen — of the joy that comes from feeding people something soulful, something memorable.
What inspires me now is the chance to bring that love of food back to the forefront. I’m launching a street food venture rooted in bold flavours, cheeky branding, and a deep respect for tradition — especially the rustic, Portuguese dishes I found along the way.
Food has always been my compass. It’s led me through kitchens, boardrooms, and now into entrepreneurship — and I wouldn’t have it any other way.
I started out as a professionally trained chef, drawn to the craft not just for the flavours, but for the stories behind them. Over the years, I’ve worked across hospitality, catering, and foodservice, building a career that blends culinary expertise with commercial strategy. But no matter how far I’ve gone in business development or distributor management, I’ve never lost sight of the kitchen — of the joy that comes from feeding people something soulful, something memorable.
What inspires me now is the chance to bring that love of food back to the forefront. I’m launching a street food venture rooted in bold flavours, cheeky branding, and a deep respect for tradition — especially the rustic, Portuguese dishes I found along the way.
Food has always been my compass. It’s led me through kitchens, boardrooms, and now into entrepreneurship — and I wouldn’t have it any other way.
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