ROLLD.

Rolld is an independent bakery based in Aylesbury, specialising in handcrafted cinnamon buns made in small batches. From the classic cinnamon bun to a rotating menu of indulgent flavours, every bun is made from scratch using a soft enriched dough and finished with carefully selected toppings.

Founded by Poppy, Rolld began as a passion project and has grown through local markets, events and weekly pre-orders. With a focus on quality, consistency and creativity, Rolld offers a fresh take on the traditional cinnamon bun, creating products that are as visually appealing as they are delicious.

ROLLD. was founded by Poppy following a career in the corporate world, driven by a desire to build something of her own around a genuine passion for baking. What began as baking cinnamon buns for friends and family quickly grew into a thriving small business, fuelled by word of mouth, local markets and a loyal customer base.

For Poppy, ROLLD. is about more than just baking. It’s about creating products that bring people together, whether that’s a weekend treat, a birthday celebration, a market purchase or a workplace pop-up. Leaving the security of a corporate career to pursue a passion has been a leap of faith, but one that continues to be rewarded by the support of customers and the growing community around the brand.

Our customers are typically local individuals and families, professionals and food enthusiasts who value high-quality artisan products. We serve customers through markets, events and pre-orders, as well as providing corporate catering and workplace pop-up bakery experiences for businesses and office communities.

Food Hygiene level 2