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Afternoon Tea
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Cakery wonderland
We are creators of truly memorable, award-winning Afternoon Tea events and experiences. We have been awarded the most sustainable caterers for the past two years, and our pastry chefs have served over 23,000 tea in London & the home counties
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Afternoon TeaDessert CaterersCorporate Event CateringPrivate Party CateringAlcoholic Ice CreamMobile Milkshake BarsAbout Cakery wonderland
The U.K's first purpose-driven speciality Afternoon Tea caterer devoted to creating delicious food and truly memorable Afternoon Tea food experiences and events, that not only taste good, but do good. We put people. planet and purpose before profits and shareholders. Our purpose is to use 15% of our revenue not profits to help to create a world where no one goes hungry. Since creating our first Afternoon Tea for the late Queen's Jubilee, we have served 800 people for our first event back in 2022. Today we have served over 23,000 afternoon teas to clients in and around London and the Home Counties.
We are creators of truly memorable, award-winning Afternoon Tea events and experiences. We have been awarded the most sustainable caterers for the past two years, and our pastry chefs have won awards for our Alice in Wonderland experience. We save our customers on average up to £500 on the cost of hiring crockery, cutlery, tableware and serviceware. We provide it free of charge, including Vintage China. All our staff are DBS checked, we carry £ 10 million in pubic liability insurance, and we are licensed or sell and serve a full range of alcohol. We offer a delivery-only service or traditional hotel service, and we have several afternoon tea experiences, including Alice in Wonderland and Bridgerton.
We are creators of truly memorable, award-winning Afternoon Tea events and experiences. We have been awarded the most sustainable caterers for the past two years, and our pastry chefs have won awards for our Alice in Wonderland experience. We save our customers on average up to £500 on the cost of hiring crockery, cutlery, tableware and serviceware. We provide it free of charge, including Vintage China. All our staff are DBS checked, we carry £ 10 million in pubic liability insurance, and we are licensed or sell and serve a full range of alcohol. We offer a delivery-only service or traditional hotel service, and we have several afternoon tea experiences, including Alice in Wonderland and Bridgerton.
Our Story
When visiting his brothers in Australia, COVID-19 hit, forcing him to reengineer their business within eight days, turning it into a successful $10 million endeavor. Back in London, and with only £10,000 left, Greg started Britain Loves Baking, nurturing creativity and innovation within his team. In 2018, he was appointed a guest lecturer to develop a popular entrepreneurship curriculum at UNC, attracting 700 applicants for just 20 seats. Now an adjunct professor, Greg received a lifetime achievement award from the Federation of Small Businesses at 39 for his entrepreneurial and innovative contributions, having won over 100 awards throughout his career and is writing his 3rd cook book entitled the Afternoon Tea Chronicles he came up with the idea whilst consulting and regency based period drama set in London and known as the TON
He has been a trailblazer in purpose-driven food ventures. He founded the Tastes Good Does Good Group, which not only creates innovative food experiences but also supports the industry by incubating new food businesses. His ventures, like Wonderland Experiences and Sugar Daddy London, have introduced immersive food experiences and creative concepts that push the boundaries of traditional hospitality. Additionally, his team of "imagineers" develops cutting-edge menus and street food concepts, setting new trends in the industry.
Greg's commitment to fighting food poverty is at the heart of his work. Through his businesses, he has donated over 12 tonnes of food and £48k worth of equipment to charities. He also launched initiatives like providing free mindful baking boxes to support mental health and gifting startups to disadvantaged chefs. His ventures dedicate 15% of their revenue to combating food insecurity, and he has been instrumental in creating opportunities for aspiring entrepreneurs from underprivileged backgrounds by gifting them ownership stakes in new businesses.
He is passionate about empowering the next generation through education. He established the Tastes Good Does Good Cookery and Baking Academy, which aims to teach 4.4 million children living in poverty essential cooking and baking skills. By training teachers, youth workers, and community leaders, the academy ensures these skills are passed on to communities in need. Greg has also been a lecturer at the University of North Carolina, sharing his expertise in entrepreneurship and inspiring students to embrace purpose-driven business models.
Greg's holistic approach to business, charity, and education exemplifies how one individual can drive meaningful change across multiple sectors, He is currently writing a diploma course with AQA UAS which we will teach as a professional qualification alongside his passion for afternoon tea which is being finished so we can train the next generation of chef as his brothers did in Australia
He has been a trailblazer in purpose-driven food ventures. He founded the Tastes Good Does Good Group, which not only creates innovative food experiences but also supports the industry by incubating new food businesses. His ventures, like Wonderland Experiences and Sugar Daddy London, have introduced immersive food experiences and creative concepts that push the boundaries of traditional hospitality. Additionally, his team of "imagineers" develops cutting-edge menus and street food concepts, setting new trends in the industry.
Greg's commitment to fighting food poverty is at the heart of his work. Through his businesses, he has donated over 12 tonnes of food and £48k worth of equipment to charities. He also launched initiatives like providing free mindful baking boxes to support mental health and gifting startups to disadvantaged chefs. His ventures dedicate 15% of their revenue to combating food insecurity, and he has been instrumental in creating opportunities for aspiring entrepreneurs from underprivileged backgrounds by gifting them ownership stakes in new businesses.
He is passionate about empowering the next generation through education. He established the Tastes Good Does Good Cookery and Baking Academy, which aims to teach 4.4 million children living in poverty essential cooking and baking skills. By training teachers, youth workers, and community leaders, the academy ensures these skills are passed on to communities in need. Greg has also been a lecturer at the University of North Carolina, sharing his expertise in entrepreneurship and inspiring students to embrace purpose-driven business models.
Greg's holistic approach to business, charity, and education exemplifies how one individual can drive meaningful change across multiple sectors, He is currently writing a diploma course with AQA UAS which we will teach as a professional qualification alongside his passion for afternoon tea which is being finished so we can train the next generation of chef as his brothers did in Australia
Our Team
Greg founder and pastry chef , 5 years under Marco Pierre White he also known as the sugar daddy
Mark, Greg's younger brother and michelin trained chef who ran their Darwin based hospitality group
Tia May, baker and cake designer beyond belief and head of operations
Georgia - Afternoon tea events manager and fining dining manager she is a trained sommelier
Moh is in charge of the floor to ceiling crockery and prop stores
Dimitri head of the Wunderbar and his team of wunderkin mixologists
Sam keeps it all running and looks after all the planning and admin he is also a baker
Experience
As a team we have over 120 years of hospitality experience front and back of house, our founder its also the founder of The Tastes Good Does Good Group, the nations only purpose driven caterers to use 15% of our revenue to fight food hunger and waste. Our group include udderlylush,com our ice cream and frozen desserts, donutologists,com our amazing and fun donut towers and made to order event experience,. sugardaddylondon.com our dessert experience creators and retail popups they also manage our 20 street food brands. athomedining.com is our high end fine dining at home team they cater from 4 to 20 guests and create fine dining experiences for private and corporate clients, Tastes Good Catering is our commercial corporate and private event caters, wonderland experiences creates and sell amazing experiences for the experience and culture tourism markets and they are sold on Get Your Guide or Airbnb
in just under 3 years we have grown to 10 operating businesses and will grow that to 100 over the next 10 years, but we wont run them we will gift them to chefs who come from a disadvantaged background
AWARDS
2023, 24,25 purpose caterer of the year
24,25 Winner of themed afternoon tea for Alice in Wonderland
24,25 Emedia award for excellence cakery wonderland
23,24,25 corporate livewire awards for business innovation, product innovation for cakery Wonderland, sustainable business of the year Tastes Good Does Good
25 Hospitality and events start up of the year
24,24 SME entrepreneur awards Cakery Wonderland, Afternoon Tea Caterers of the year and TGDG GROUP purpose caterers of the year.
Placed 52 in techrounds most sustainable startups in Europe
24,25 GBEA AWARDS Nominated two years running for Purpose entrepreneur of the year
NT Times AUS Bestseller list no fiction for The Bakers Annual 2023, 2024
Typical Clients
Awards
Birthdays
Weddings
Engagement parties
Baby showers and christenings
Celebration of life events with a dedicated team just for wakes and funerals
Corporate events
Private events
Tour companies and tour groups
Embassies,
Garden Parties and Picnics
We contract make for other in hospitality and retail
Credentials
We are members of NCASS
We are Good Business Charter accredited
We are Members of The Living Wage Foundation
We are members of the Guild of Chefs
We are a Certified AQA & UAS Training Center
We are members of the FSB
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